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AP Career KickstartBusiness

AP Business with Personal Finance

Apply entrepreneurship, marketing, finance, accounting, management, and personal-finance concepts through business cases and required projects.

Start with the course map All AP courses

Course map

Open a section, then choose the exact idea.

1Businesses, Competition, and New Ideas8 topics

Examine how businesses create value, respond to markets and external forces, organize people and resources, and develop viable new ideas.

  1. 1.1What Is a Business?
  2. 1.2Markets and Competitive Advantage
  3. 1.3PESTEL Factors and the Business Environment
  4. 1.4How Do Business Ideas Originate?
  5. 1.5Vision
  6. 1.6Business Ethics
  7. 1.7Organization, Roles, and Responsibilities
  8. 1.8Supply Chains

2Marketing7 topics

Use customer research and consumer behavior to make connected product, price, place, promotion, and communication decisions.

  1. 2.1Marketing to Customers
  2. 2.2Consumer Behavior
  3. 2.3Market Research
  4. 2.4Product
  5. 2.5Price
  6. 2.6Place and Channels
  7. 2.7Promotion and Marketing Communications

3Part 1: Personal Saving and Borrowing; Part 2: Business Finance and Accounting9 topics

Connect personal saving and credit choices with business funding, expenses, financial statements, net worth, cash flow, and ethical reporting.

  1. 3.1Saving for Future Purchases
  2. 3.2Borrowing, Credit, and Debt
  3. 3.3Accounting and Financial Management
  4. 3.4Business Expenses
  5. 3.5Financial Capital
  6. 3.6The Income Statement
  7. 3.7The Balance Sheet and Net Worth
  8. 3.8The Cash Flow Statement
  9. 3.9Ethics and Financial Reporting

4Management and Strategy4 topics

Evaluate leadership, performance, and strategic alternatives with goals, key performance indicators, decision models, and competitive frameworks.

  1. 4.1Management and Leadership
  2. 4.2Evaluating Performance Using KPIs
  3. 4.3Strategy and Decision Making
  4. 4.4Strategic Frameworks: Porter’s Five Forces and SWOT Analysis

5Personal Goals, Budgeting, and Investing3 topics · not assessed on the AP Exam

Build a financial plan that considers taxes, income, budgets, insurance, risk, education, housing, retirement, and diversified investing.

  1. 5.1Taxes, Net Income, and Budgeting
  2. 5.2Managing Personal Risk
  3. 5.3Saving and Investing for Education, Housing, and Retirement Goals

PROJECTSRequired Course Projects2 topics

Apply the course framework through the Business Canvas Project across Units 1–4 and the Financial Advisor Project connected to Unit 5, using current teacher and official project directions.

  1. BUSINESS-CANVASDevelop and verify the Business Canvas Project
  2. FINANCIAL-ADVISORDevelop and verify the Financial Advisor Project